Online Poker, The Leading Edge

February 2nd, 2012

As a gaming software developer Cyberarts is often asked about the future direction of online poker. Here are some of the most interesting developments we are seeing on the horizon. Online gaming industry is growing the next generation of gaming software must be reliable and stable. The market and the high cost of acquiring players demand no less. Technology exists, provides the same kind of robustness and scalability in a number of fail-safe platforms such as mission-critical financial systems and found the air traffic control systems. The development of such platforms requires a careful, rigorous design, implementation and testing, and takes years to complete, but what gaming companies can settle for less? Early online gaming software is PC-based, single-user games download or on CD. Developer extends this multi-player games to support online. The popularity of online poker caught surprised by the developer. The underlying architecture is not designed to support thousands of concurrent users to play big tournaments frequently. Compounding these challenges had poor internet connections including modem. Took as an online poker Web sites attracted more leading players had expected the designer. The early systems failed and crashed spectacularly – sometimes reducing gaming sites every day for hours, interrupted tournaments and players alienation. Gaming software developer responded by redesigning the architecture with lots of patches and fixes, forcing time-consuming client downloads. Many do not realize that poker is not as stable as the software industry needs and nowhere near the stability of the online stock trading applications. Only last year two of the five sites suffered damage to multi-day power outages. Most networks experience was unacceptable to crash or every few days. MTBF (Mean Time Between Failures) is a measure of how often you can expect your online poker room to crash. Ask provider in writing of their historical MTBF document. Poker Gaming and Social Networking has always been about entertainment. Social networks like MySpace and Facebook have attracted millions of users, and its continued growth. . To play together, The popularity is based on the simple fact that people gather to have a common interest and how poker-based software developers have begun to build social networking concepts into their platforms – so players who stay in private rooms, for example. This functionality can be replaced, but by a parallel development. Inspired by Facebook opening of the platform to enable embedded applications have poker operator versions of their games can be played right created inside Facebook pages. CyberArts recently created such a request to its licensees pure play that works very successful online poker tournaments in a U.S. legal subscription model. The pure play Facebook client can from each user of the Facebook page, friends and acquaintances, and users can invite to play. A Flash-based version of the client is to allow play within a Facebook page. A page can be an individual Facebook profile, or a special page for a group or organization to be created. This capacity will rise to give informal groups and teams. The possibilities are unlimited, and such groups can come together quickly and with little or no investment in software development – players can organize Events in the vicinity of schools, associations, brands, hobbies. Please login first big media and gaming is becoming more about branding and sending a promotional message to a mass audience of players. We recently have a growing interest in online poker from the Big Media, ie to see television, news and other printers. They argue that attract free online poker is a good way, the players, their websites, cementing brand loyalty and providing eyeballs for advertising. These companies need flexible platforms on which the cards, chips, and especially the table felt brand products are looking for an advertiser and news to reflect. CyberArts flexible interface can be integrated ads in the game – on the table, chips and cards. High-definition interfaces are possible, marketers rid of a me-too ‘look and feel. An example is shown above – a free online poker game licensee of CyberArts The Score, which is offered Canada’s leading sports TV and radio network. Built-in score is sophisticated poker advergaming server software from Toronto Advertising Gaming Network built. AGN software displays ads intelligently. It records data on players from the score membership database – say, the player’s geographical location and sports interests – and combines them with player history data. It then displays ads specifically to each player. A Vancouver to see players who can local ads, while a football fan who has won a big tournament could be a banner of congratulations from his favorite team and see Molson Ale. Players see ads at the right time during a game, for example after a hand is folded or during a break. No player will click on an ad if they think about whether a big raise. Why bother at times serve ads to show so? Finally, poker games over the future of online poker is certainly also other games that can do the same audience will cross-sell. By building a profitable base of players to enjoy the games, it makes sense to them related products such as other games. Of course, a consistent look and feel, single sign-on and common wallet, is the only way to go. A universal game platform built to enterprise-class standards of reliability should be a part of the strategic plan for each successful operator.

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